For content creators everywhere, we are seeing that success is becoming increasingly dependent on diversification.
Nowhere is this clearer than with children's content, where the ability to cross-sell content across different channels (TV, apps, games, websites, traditional merchandising - the list goes on...) creates huge opportunities for both brand visibility and maximising revenue streams.
This article from Kidscreen provides a view of the children's app market - for all content creators and owners out there, how are you finding it?
Having a successful app, or a portfolio of successful apps, is often not enough to provide sustainable revenue for a company. It’s become clear that in order to survive, app developers need to diversify their offerings beyond mobile. Licensing of intellectual property, app bundles, toys and television are all helpful ways to create stability and sustainability, though each requires its own set of expertise and ongoing cultivation in order to succeed.