It's no surprise that subscription services like Netflix have transformed the way we consume content. (Although based on this article from the New York Times, "guzzle" might be a more appropriate word...)
The article reports on a study carried out by Netflix into its subscribers' viewing habits, and identifies several binge-watching trends based on the genre of the content being binged.
What I find most interesting is the confirmation that the subscription model is now mature enough to provide increasingly valuable insight into the subtleties of consumers' changed viewing habits - if you like, what's been left behind after the disruption dust has settled. This is important because it's this data that will influence future decisions over content and marketing strategy.
One thing is particularly clear from this study - binge-watching is here to stay. I for one am glad about it!
At a time when there’s more scripted television than ever, how long does it take to finish a complete season of a show? According to Netflix, not much time at all. Subscribers who finish the first season of a TV show generally wrap it up in a week, Netflix says. And those viewers are dedicating a significant part of their time to do it: They watch about two hours a day. These are some of the findings from a study Netflix released on Wednesday after tracking its global base of subscribers and how they watched the first seasons of more than 100 television series over a recent seven-month stretch.