It's no surprise that subscription services like Netflix have transformed the way we consume content. (Although based on this article from the New York Times, "guzzle" might be a more appropriate word...) 

The article reports on a study carried out by Netflix into its subscribers' viewing habits, and identifies several binge-watching trends based on the genre of the content being binged.

What I find most interesting is the confirmation that the subscription model is now mature enough to provide increasingly valuable insight into the subtleties of consumers' changed viewing habits - if you like, what's been left behind after the disruption dust has settled.   This is important because it's this data that will influence future decisions over content and marketing strategy.

One thing is particularly clear from this study - binge-watching is here to stay.  I for one am glad about it!