Some argue that the subscription model is the way forward in a world where publishers are fast losing their ability to monetise distribution, but even then there must be premium content on offer for this to work. It is also argued that the best of both worlds (i.e. access to eyeballs through internet ubiquity and the ability to capture paying audiences through subscription) could be achieved via a mutually beneficial platform similar to Spotify, but for publishers. However, could this really work in a world where there are so many different kinds of publisher competing for audiences? The article attached thinks not...