On Friday 30 June 2017, the EU published a new regulation (2017/1128) with the catchy title of: Regulation (EU) 20171128 on cross-border portability of online content services in the internal market (the "Regulation").

The Regulation applies only to online content which is paid for, although public service broadcasters can opt to be included within the scope of the Regulation, as long as they verify the country of residence of their subscribers.