We are often asked by our business clients why they should spend money - often a scarce resource - to register their business name and other aspects of their brand (such as logos and straplines) as trade marks.
To help answer this, my Foot Anstey colleagues Paul Cox (head of IP) and Charlene Nelson (chartered trade mark attorney) have put together a really helpful guide which sets out 10 clear reasons why a registered trade mark is so much more valuable than an unregistered trade mark.
Please click on the link below to take a look - it's definitely worth a quick read.
If a business does not have registered trade mark protection for its core brands, it risks being unable to prevent third parties from adopting an identical or similar brand. This is therefore a very important issue to consider carefully.