We are now seeing increasing evidence of the tangible impact of the arrival of GDPR in the well publicised responses of the largest global businesses to the issue of privacy and data management. Greater focus on the protection of the consumer is forming part of company vocabulary. Businesses of all sizes will need to carefully blend the pursuit of knowing their customer (from which great value can be extracted) with upholding their privacy rights, and being seen to uphold those rights. No doubt there will be great benefit in striking the right balance both from a reputational and commercial perspective.
Facebook COO Sheryl Sandberg has said major privacy changes are coming to the platform later this year, as it prepares to comply with the European Union’s incoming data protection regulation. Speaking at a Facebook event in Brussels yesterday, she said the company will be “rolling out a new privacy center globally that will put the core privacy settings for Facebook in one place and make it much easier for people to manage their data” (via Reuters). Last year the company told us it had assembled “the largest cross functional team” in the history of its family of companies to support General Data Protection Regulation (aka: GDPR) compliance.