Interestingly, despite the significant press surrounding allegations of mishandling of personal data the early signs are that Facebook's users and advertising partners are continuing undeterred. Undoubtedly, Facebook will react with more 'privacy friendly' features in the short term, but the recent revelations do not appear to have significantly impacted on the tech giant.
Wall Street analysts are seconding that sentiment. Like users, advertisers don’t exactly appear to be fleeing the site in droves. “It’s inexpensive for the earnings growth trajectory they have. We did a study today that showed engagement hasn’t pulled back,” analyst David Seaburg told CNBC in a recent interview. ”The engagement factor is staying still. Ad buyers are locked in. I think the earnings are going to be good. I think it’s a catalyst for the stock to go higher.”