The retailers have said that grocery prices will fall in both chains as a result of the proposed merger.  This raises concerns that a drop in price could lead to increased pressure on farmers.  

The NFU are questioning whether the retailers can deliver a 10% saving for shoppers without passing on that pressure to farmers and have voiced their concerns to the Competition and Markets Authority last week.  

Careful consideration does need to be given to the impact of squeezing margins and how that could take away the ability of the food and farming industry to invest and improve quality, range and sustainability.