The 2019 series of ITV's Love Island came to an end on Monday and the contestants were released back into the world of social media, where they can expect to earn potentially astronomical amounts of money as 'influencers' by promoting brands, products and services through their social media accounts.

To help the Islanders navigate the regulatory dos and don'ts of online advertising, ITV in partnership with the Advertising Standards Authority (ASA) recently published this Cheat Sheet to Declaring Ads on Social Media, which provides a useful and accessible summary of ASA rules for anyone planning on using social media for commercial advertising. It's a timely reminder of the key points to be aware of when advertising on social media.