Article

New subscription models for publishers

 

By Richard Neary

Some argue that the subscription model is the way forward in a world where publishers are fast losing their ability to monetise distribution, but even then there must be premium content on offer for this to work. It is also argued that the best of both worlds (i.e. access to eyeballs through internet ubiquity and the ability to capture paying audiences through subscription) could be achieved via a mutually beneficial platform similar to Spotify, but for publishers. However, could this really work in a world where there are so many different kinds of publisher competing for audiences? The article attached thinks not...  

"...On every channel we look at, the 'Spotify' model doesn't really work. It doesn't even work on Spotify. The abundance that we have today is so massive that it leaves very little money to each publisher. "Even if you could create a Spotify for News, or convince Facebook to do a revenue share, it wouldn't solve any problems."
featured image

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.