Why the Sussexes’ lawsuit is a ‘high risk’ media strategy


By Media Team

High-profile families and royalty all inevitably come under scrutiny from the press, and when news stories are perceived to be in breach of the law, they have a number of strategic choices on the table in which both lawyers and communications professionals have a role to play.

In an article for Spears, Jennifer Agate and Luke Thompson discuss why this may be a 'high risk' media strategy, explaining how criticising the "media in one swoop" may lead to exposing more of their private life through opening up the very private matters they seek to keep out of the public eye.

While lawsuits from the royals are not unheard of, never have we seen any member of the royal family use it as a wider opportunity to criticise the rest of the media in one swoop.
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